Privacy Policy

1. Who we are

Munie Ltd ("we", "us", "our") is the data controller for the personal data we process. Munie Ltd is an independent studio trading as Munie Labs. Our registered address is 128 City Road, London, United Kingdom, EC1V 2NX.

For privacy enquiries, contact us at privacy@munielabs.com.

2. What data we collect

We may collect and process the following personal data:

• Contact information — name, email address, and any other details you provide when contacting us
• Usage data — how you use our websites and apps (e.g. pages visited, features used), if we use analytics
• Technical data — IP address, browser type, device type, and similar technical identifiers
• Content you provide — when using our apps (e.g. Bite, AI Meal Planner), any preferences, inputs, or data you submit to create personalised outputs

3. How we use AI

Our products use artificial intelligence (AI) to provide personalised features, such as meal planning and recommendations. When you use our AI-powered services:

• Your inputs may be processed by AI systems — including third-party AI providers — to generate responses, suggestions, or content tailored to you
• We may retain prompts and outputs for improving our services, security, and compliance, subject to our retention policy
• AI outputs are not guaranteed to be accurate — we recommend you review any AI-generated content before relying on it

We will process AI-related personal data in accordance with this policy and applicable law. Where we use third-party AI providers, we ensure appropriate data processing agreements are in place.

4. Legal basis and purposes

We process your data on the following legal bases:

• Contract — to provide our services and respond to your requests
• Legitimate interests — to improve our products, ensure security, and communicate with you
• Consent — where we have asked for and you have given consent (e.g. marketing)
• Legal obligation — where we must comply with applicable law

5. Data retention

We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law. When data is no longer needed, we delete or anonymise it.

6. Sharing your data

We may share your data with service providers who assist us (e.g. hosting, analytics, AI providers), subject to appropriate safeguards. We do not sell your personal data.

7. Your rights (UK GDPR)

Under UK data protection law, you have the right to:

• Be informed — about how we use your data
• Access — request a copy of your personal data
• Rectification — have inaccurate data corrected
• Erasure — request deletion in certain circumstances
• Restrict processing — limit how we use your data
• Object — to processing based on legitimate interests
• Data portability — receive your data in a structured format
• Withdraw consent — where processing is based on consent

To exercise these rights, contact us at privacy@munielabs.com. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

Our website may use cookies and similar technologies for essential functionality, analytics, and improving your experience. You can manage cookie preferences in your browser settings.

9. International transfers

Where we transfer data outside the UK, we ensure appropriate safeguards (e.g. adequacy decisions, standard contractual clauses) are in place.

10. Changes

We may update this policy from time to time. We will post the updated version on this page and indicate the date of the last update.